I think you got some of the facts wrong. Let me explain:
"iOS 14 App Install Ads will only be available via Ads Manager" - not accurate.
"R.I.P. Facebook App Ads API Ecosystem" absolutely not true.
From the beginning of September to the end of September only, the API will enable read only. However - and this is the bigger part - you cannot target iOS 14 if you didn't implement the new Facebook SDK (or an SDK that speaks the SKAdnetwork language), which will be a much more difficult task than just upgrading the SDK like in the past. This is a business challenge - as advertisers need to make a decision what they report and when, because they only have 1 postback.
So let's look at the order of things:
1. continue targeting iOSx and above like you have been doing in the past - iOS10 and above, iOS11 and above, etc. Facebook will exclude iOS14.
2. implement the new SDK (will take some time for most organizations)
3. create the new ad account
4. create the campaigns. You are currently limited by FB to maximum 9 campaigns with 1 adset each. the rest of the budget is in the older ad accounts.
By the end of september FMPs will have full access to the API. So, this isn't even an issue.
The post-September "write" access is not something that has been communicated with us by Facebook yet. The comms we received just stated, "Ads Manager only (no support for Marketing API to create and edit campaigns targeting iOS 14)". For ads reporting (read-only), it does seem that access will be possible, but with some meaningful changes to the underlying calculation. Thanks for sharing the additional info!
We haven't heard an official statement on this yet, but we've heard that they will use the other 91 as "internal campaigns" to auto-optimize across larger audiences using their data, like they recommend advertisers do today with app event optimization.
I think you got some of the facts wrong. Let me explain:
"iOS 14 App Install Ads will only be available via Ads Manager" - not accurate.
"R.I.P. Facebook App Ads API Ecosystem" absolutely not true.
From the beginning of September to the end of September only, the API will enable read only. However - and this is the bigger part - you cannot target iOS 14 if you didn't implement the new Facebook SDK (or an SDK that speaks the SKAdnetwork language), which will be a much more difficult task than just upgrading the SDK like in the past. This is a business challenge - as advertisers need to make a decision what they report and when, because they only have 1 postback.
So let's look at the order of things:
1. continue targeting iOSx and above like you have been doing in the past - iOS10 and above, iOS11 and above, etc. Facebook will exclude iOS14.
2. implement the new SDK (will take some time for most organizations)
3. create the new ad account
4. create the campaigns. You are currently limited by FB to maximum 9 campaigns with 1 adset each. the rest of the budget is in the older ad accounts.
By the end of september FMPs will have full access to the API. So, this isn't even an issue.
The post-September "write" access is not something that has been communicated with us by Facebook yet. The comms we received just stated, "Ads Manager only (no support for Marketing API to create and edit campaigns targeting iOS 14)". For ads reporting (read-only), it does seem that access will be possible, but with some meaningful changes to the underlying calculation. Thanks for sharing the additional info!
Thanks for your share, I don't understand why Facebook only allow up to nine campaigns , because google ads said up to 100 campaign can be created?
We haven't heard an official statement on this yet, but we've heard that they will use the other 91 as "internal campaigns" to auto-optimize across larger audiences using their data, like they recommend advertisers do today with app event optimization.